adidas THE ENERGY TAKEOVER – 25 March 2015

adidas have made some bold claims this year. If you launch a product and tell the World that it’ll give them the best something – in this case, a shoe that will give you “your greatest run ever” – then you better deliver on your promise. The good news for runners everywhere is that adidas is pulling out the stops in 2015 to prove it. Why do I think this?  Exhibit A: The Energy Takeover Apart from a brief but…

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Launch of The City of London Mile

It’s a staggering fact but a sub-4 minute mile hasn’t been run on UK roads in 28 years. But 2015 could be the year to change that says Tom Snow,  Race Director of the Amba Hotels City of London Mile. During last night’s launch event at the recently converted and rather stunning Amba Hotels Charing Cross a select group of runners (I know, why on earth was I there?) were given a taster of the plans for the second City of…

AR races – The road to the Western States

Written by James Poole – On 6 December last year in Placer High Campus, Auburn, CA, USA my name was drawn out of a ‘hat’. The draw took place on Saturday at 8:30am PST with little fanfare.  I wasn’t even there. The significance of this is that this was the lottery draw for the grand-daddy of ultra-marathons; the birthplace of hundred mile runs and arguably the most prestigious race in running. This was the draw for the Western States 100 Endurance…