Have you got THE X factor?

I’m writing this blog only a few hours before we host our first structured training session as part of the adidas THE X pop up in the beautiful green space that is Victoria Park. We’re honoured to be working with one of the biggest names in sport and for Claudi to be the Running Expert is a testament to the hard work she has put in – not only on the mountains and roads but in her expression of love for…

The Road to the London Marathon – Ready to Run

It’s been a busy month at AR towers and our trainer-clad feet have barely touched the ground. We’ve got a ton of new projects on the go but as is so often the case some aren’t quite ready to hit the mean streets. One thing we can talk about is our exciting London Marathon project with adidas UK, adidas Sport Eyewear and Alan Murchison, aka the Performance Chef. For lots of seasoned runners, this time of the year is all…

Western States Endurance Run – entry opens today!

So today is THE day. For those of you who have run a qualifying race, then today is the Western States Endurance Run entry day; Entry to the oldest, most prestigious and arguably greatest ultra marathon on the planet. Are you excited? Well I sure am. But before you start booking your flights and getting all unnecessary, lets look at the facts. In 2015, the number of runners registering to race that year was 2,566, with a total ticket count…

Trailscape 1 + AR adidas Trail Team launch

  “I haven’t seen any tape in a while. Have you?” That was the first time we went wrong. Not the finest moment of my running career. Wrapped up chatting about stories of ultra running we’d plain missed the arrow indicating a left turn a mile, or so, back. We backtracked apologising profusely to the few runners who foolishly thought we knew where we were going. The day had started at the ungodly time of 6am. The fog was as…

adidas THE ENERGY TAKEOVER

adidas have made some bold claims this year. If you launch a product and tell the World that it’ll give them the best something – in this case, a shoe that will give you “your greatest run ever” – then you better deliver on your promise. The good news for runners everywhere is that adidas is pulling out the stops in 2015 to prove it. Why do I think this?  Exhibit A: The Energy Takeover Apart from a brief but…

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Launch of The City of London Mile

It’s a staggering fact but a sub-4 minute mile hasn’t been run on UK roads in 28 years. But 2015 could be the year to change that says Tom Snow,  Race Director of the Amba Hotels City of London Mile. During last night’s launch event at the recently converted and rather stunning Amba Hotels Charing Cross a select group of runners (I know, why on earth was I there?) were given a taster of the plans for the second City of…