#FALLINLOVE with running

invest in Ethereum Classic We LOVE running. And the best experiences are the ones shared. In December 2014 we brought some #AdventRunning love to the nation – in fact the globe. 25 runs in 25 days for all abilities and fitness levels, shared and connected via social media and London based events.

#FALLINLOVE with running. We love to run. And we believe in what you put in is what you get out – in running and in life. After December we just kept on running. AdventRunning turned into AR Collective – a free run community that aims to keep people running and motivated throughout the year. Virtually and through London based fun events and races. Founded in 2014 and led by James Poole and Claudia Schroegel – both avid ultra runners and qualified Triathlon coaches under British Triathlon Federation.

We are more than ever outside to explore. Our regular events include: TUE track session, FRI beigel run before sunrise, SAT special events like #runforcoffee or #runforbeer, SUN long runs. Every other Friday we organise a Night Trail run called 'reclaim darkness'. We guarantee a lighthearted approach to all things running – so if you are a beginner or a seasoned ultra runner who wants to reach new heights – we have something for everyone. Including sound coaching along the way.

invest in Ethereum in Hong Kong Will you join us and #FallinLove with running?


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If you have a service or product that you feel would benefit from being involved with AR Endurance Sports then please drop us a line at hello@ar-endurancesports.com

adidas THE ENERGY TAKEOVER – 25 March 2015

adidas have made some bold claims this year. If you launch a product and tell the World that it’ll give them the best something – in this case, a shoe that will give you “your greatest run ever” – then you better deliver on your promise. The good news for runners everywhere is that adidas is pulling out the stops in 2015 to prove it. Why do I think this?  Exhibit A: The Energy Takeover Apart from a brief but…


Written by guest blogger Chris Spencer – After a short period of time googling ‘caffeine and running’ prior to attempting to write something on the subject myself – I soon discovered that there is no shortage of information available  to back up the claim that coffee will improve your running performance. More specifically, caffeine helps you run faster and farther! Perhaps that’s why every early group run I’ve been part of this year has a pot brewing beforehand! It seems to…

Launch of The City of London Mile

It’s a staggering fact but a sub-4 minute mile hasn’t been run on UK roads in 28 years. But 2015 could be the year to change that says Tom Snow,  Race Director of the Amba Hotels City of London Mile. During last night’s launch event at the recently converted and rather stunning Amba Hotels Charing Cross a select group of runners (I know, why on earth was I there?) were given a taster of the plans for the second City of…

AR eats – on the go energy and recovery bites

Written by Claudia Schroegel – Afternoon craving with your afternoon tea? Big session coming up? Quick recovery snack after your workout? On the run but don’t want to compromise your healthy eating habits?  Then these little helpers might be just right for you.  I first got introduced to raw energy bites through a friend a couple of years back. UpRaw energy bites based in London fuelled most of my runs, rides and gym sessions. Sol, the creator of UpRaw, himself…

AR review – Adidas Adizero Prime Boost

Written by James Poole – The launch of the Adidas Ultra Boost has prompted me to pull my finger out and write a short review about my experience running in the Adidas Adizero Prime Boost. Given this shoe has been out since April last year, I am late to the party and as such I will eschew with all the various tech talk around the Boost midsole and Primeknit upper. Let’s be honest, there are plenty of shoe reviews out…

AR eats – Flavours, textures, nutrients and performance

Written by Claudia Schroegel –   You are what you eat Or maybe you just eat because you love food. Do you run better when you eat better? How do you define better in the first place? It works for you, does it work for me though? I’m allergic to, intolerant of… I’m vegan, vegetarian, pescetarian. Paleo, juicing, detoxing, full fat, no fat, uff. Let’s stop this madness. You choose how you want to live. Being vegan doesn’t necessarily mean…

AR races – The road to the Western States

Written by James Poole – On 6 December last year in Placer High Campus, Auburn, CA, USA my name was drawn out of a ‘hat’. The draw took place on Saturday at 8:30am PST with little fanfare.  I wasn’t even there. The significance of this is that this was the lottery draw for the grand-daddy of ultra-marathons; the birthplace of hundred mile runs and arguably the most prestigious race in running. This was the draw for the Western States 100 Endurance…

About us

It's important to us that people know that we are just two runners loving the outdoors, running and doing this for fun. Not some big marketing campaign for the 'Man'. So here we are. Running for miles, running for smiles. Hoping to inspire others to get out and run. Change is just one thought away.


James Poole

Triathlon Coach

IG twStrava



5 times Ironman Finisher
XNRG Vanguard Way 2013 – 1st
XNRG Cotswold Challenge 2013 – 1st
Endurance Life Classic Quarter 2014 – 3rd
Go Beyond Ultra Thames Path 50 2014 – 4th
Endurance Life CTS Sussex Marathon 2015 – 6th
Centurion Running North Downs Way 2012 – 10th
White Rose Ultra 60m 2014 – 19th
Race to the Stones 100km 2014 – 20th
Centurion Running Thames Path 100m 2014 – 21st
Go Beyond Ultra Country to Capital 2010 – 21st
UTMB (TDS) 2014 – 46th
UTMB (TDS) 2013 – 67th
Helsinki Marathon 2014 – 3:02
Berlin Marathon 2014 – 2:59
Chicago Marathon 2014 – 3:12
Boston Marathon 2015 – 2:56
Western States Endurance Run 2015
UTMB 2015


Claudia Schroegel

Triathlon & Mental Performance Coach

IG tw li webStrava



Reykjavik Marathon 2013 – 7th 3:28
Boston Marathon 2014 – 3:26
Helsinki Marathon 2014 – 3:34
Berlin Marathon 2014 – 3:28
Boston Marathon 2015 – 3:19
London Marathon 2015 – 3:23
70.3 Ironman Wimbleball UK – 2013
70.3 Ironman Mallorca Spain – 2014
Endurance Life CTS Gower Ultra 34m – 2013
3rd Female White Rose Ultra 60m – 2014
UTMB TDS – 2015

Our Sponsors & Supporters

AR collective is a project dear to our heart. We've created it out of passion and we'll keep this fire burning. Without the wonderful companies featured on the right, we wouldn’t be able to share with you some of our events and competitons. So, please take a moment to visit a site or two.

If you are a company and like to collaborate with us… Hello! Please drop us a line with your details and we'll give you a call about how we might be able to work together.

Our list of sponsors, supporters and well wishers include: Adidas, Artic Warriors, ashmei, Like the Wind, Om Therapy, Pact Coffee, Redchurch Brewery, Runners Need, Swim for Tri, Trailscape.

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